MIA missing in action

MIA is a multi-platform sports streaming experience built for AR, VR, and mobile. I worked on the UX and UI design from early concepts to release, and created animation systems, 3D assets, and supporting marketing material. The design had to work fluidly across headsets and touch devices while delivering the energy and clarity of live sports in an immersive format.

My Role

I worked as a designer, animator and 3D artist on MIA, working end-to-end UX and UI design for the platform across VR, AR, and mobile. My role included:

Designing core user flows, wireframes, and interactive prototypes

Creating responsive UI systems for both headset and touch devices

Developing animation systems to support motion-based interaction and UI transitions

Modeling and integrating 3D assets optimized for real-time rendering

Producing marketing visuals and supporting design for launch materials

Collaborating with developers to implement and test designs in VR and AR environments

Process

Discovery & Planning

I began by working with the team to understand platform goals, user expectations, and device-specific constraints for VR, AR, and mobile. We defined key software and interaction for each mode and outlined user scenarios for headset, handheld, and second-screen usage.


Wireframes & Flow Mapping

Using Figma, I created early-stage wireframes and user flows to define key screens such as the event lobby, match view, and media controls. The focus was on simplifying navigation for a VR/AR environments and making interactions feel familiar.


UI Design Across Platforms

I designed a modular UI system that adapted to headset, AR, and mobile contexts. Creating specific modules that can be used in different locations in the VR space. I also designed in-VR HUD elements and motion-responsive components.


Motion & Animation Systems

To enhance interaction clarity and guide user attention, I developed motion principles and UI transitions tailored to each device type. This included menu slide-ins, gaze-based selection feedback, and context-aware overlays.


D Assets & Prototyping

I created 3D assets optimized for real-time rendering in VR and AR environments. This allowed us to test depth, scale, and visual consistency across spatial contexts. The 3D space also opened new opportunities for in-environment advertising, interactive side elements, and gamified experiences layered alongside the core stream.

MIA Environment

Outcome & Reflection

MIA helped demonstrate how immersive sports content could be experienced across multiple devices — from mobile to AR and VR. As one of the first VR streaming platforms of its kind, the project came with unique challenges tied to designing for a completely new medium.

For me, this was an opportunity to blend traditional UX thinking with spatial interaction and real-time design. It pushed me to consider clarity, comfort, and usability beyond the flat screen, and helped shape how I now approach interface design for emerging platforms.